'Esquire' which is an old meaning for gentelmen, this connotation of gentelman are well mannered people and people in the bussiness community. This shows it is aimed at smart and older men because of the language they mostly used
Masthead: The way it's written is fancy posh and elegant also the use of colour scheme makes it stand out.
Main image: The main image is the well known James Franco, he is well dressesed and looks presentable, his top button is undone and he has a cup in his hand This connotes that he is relaxed and chilled in the spotlight.
James franco is looking straight to the camera showing direct mode of address as if he is talking to the audience.
The strap line 'MAN AT HIS BEST' connotes that the target audience is men with high standard of living (men who are in the ABC1 market). Thier intrests are smart chlothing and they have a good amount of money so they can afford smart, posh and expensive chlothes.
Layout: The layout of the magazine is quite full and crowded ,which symbolises that it is aimed at men with busy lifestyle.
The colour scheme of the magazine is formal and basic, this shows that the magazine is for classic, smart and professional men.
The magazine shows a women with a red outfit showing her body, this shows the idea that women are valued for their assests. It also symbolises love and romance, which connotes that the magazine could be for men who are interested in a reletionships.
